Join the Waitlist
No maltodextrin. No palm oil. No added sugars. Clean-label, HMO-fortified formula — built by a mom who couldn't find it.
We'll be in touch. Scroll down to help us build the formula you deserve.
No spam, ever. Just honest updates on our journey to launch.
The Problem
We compared the ingredient lists of India's top-selling formulas with what's standard in Europe. The difference is alarming.
Typical Indian Formula
The Nooma Standard
Our Six Promises
The same carbohydrate found in breastmilk. No maltodextrin shortcuts.
Human Milk Oligosaccharides for gut health and immunity. Only 2 brands in India have this.
Formulated to EU Regulation 2016/127 — the world's strictest infant formula standard.
QR code on every tin. Know exactly where every ingredient comes from.
Better fat absorption for your baby. No fillers, no compromises, no shortcuts.
No sucrose, no corn syrup, no hidden sweeteners. Just what your baby needs.
From the Founder
When I moved to India for my second child, I spent three months reading every formula label I could find. I ordered tins from Europe through friends. I navigated grey markets and customs delays. Every parent I spoke to had the same frustration — why doesn't something better exist here? So I stopped waiting for someone else to build it.
Help Us Build This
Two minutes. Eight questions. Help us build the product Indian parents have been waiting for.
Your answers will directly shape what we build. Welcome to the inner circle.
Join our community of parents who believe Indian babies deserve world-class nutrition. Early members get founding member pricing.
We'll be in touch when we launch.