Why we started Nooma?
We couldn't find nutrition we truly trusted. So we built what we wished existed — a brand that puts mothers and babies first, and builds trust from day one.
We are not a nutrition conglomerate. We couldn't find what we trusted for our own families — so we decided to build it, with the rigour it deserved and the transparency Indian parents have always been owed.
Founder story
When I was expecting my first child, I spent hours researching every supplement and formula brand available. Living abroad, I had access to products with clean labels, transparent ingredient lists, and formulations backed by the latest science. Then I moved back to India for my second pregnancy — and everything changed. The prenatal supplements were loaded with fillers. The protein powders were designed for bodybuilders, not pregnant women. And when it came to infant nutrition, I found either overpriced imported products or legacy Indian brands that hadn't updated their formulations in decades.
"I kept asking the same question: why doesn't India have nutrition products that are genuinely world-class — not world-class for India, just world-class?"
I found two people who believed the same thing — one who understood how to build a brand people trust, one who understood how products actually get made.
Together, we're building the products we wished existed: where you can read every ingredient, understand why it's there, and feel genuinely good about what you're giving your family.
Meet the team
Be part of our founding community
Join our growing community of mothers who are helping shape what Indian maternal and baby nutrition should look like. We're talking to our first mothers before we finalise anything — tell us what you need, and get founding member pricing and early access when we launch.
Take the Questionnaire